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WORQ

06 · EXPAND

Enter a new market with local infrastructure

Expanding is repeating success in a context you don't control yet: local regulation, talent market and different timelines.

What may be happening

  • New city
  • New state
  • Entering Mexico from abroad
  • New regional market

What's at risk

  • Not knowing local regulation
  • Hiring without market reference
  • Uncertain ramp-up timelines
  • Replicating the existing model poorly

The mission

«Operate in a new place with local infrastructure from the start.»

Example mission. The real mission is defined with each company based on industry, context and risk.